Mayhem — The Leo Burnett ‘Critter’ as anti-critter…

He’s there. Right alongside the Pillsbury Doughboy and The Jolly Green Giant and Tony the Tiger and Charley the Tuna. That snarly, bearded, with little piece of band-aid tape above his eye purveyor of all that is wrong with the world known as “Mayhem,” spokescritter for good ole’ Allstate insurance. Espousing all the little things that go wrong, this critter has taken his proud place among the greatest that the Leo Burnett agency has ever created. How do I know? I heard him ripped off this morning. On the radio. Some health company was touting some undecipherable disease and they gave that disease a persona just like Mayhem. But not as good. By a longshot. But still, boxed into a corner, the agency creatives reverted to the ultimate sign of someone having come up with a “big” idea. They ripped it off. (I could almost hear the cash registers ch-chinging at the Allstate company!) Another winner for Leo. And I thought, would Leo himself have approved of this downtrodden anarchistic force of evil as a spokes-critter? I do believe he would have. See, he liked the sounds of ch-chinging too.

Leo does it again.