What will he (or she) bring to the party?
How many times have I heard, and have I used, this statement when hiring? Whether it was deciding what production company or director to pick, or who to partner with, or who to bring onboard. But let’s examine why.
To put it bluntly — I don’t know what the hell I’m doing. (Well, that is a bit of an overstatement, but what it means it — I’ve done the best I can, I need somebody who can take what I’m doing and take it places I can’t. Not because I’m not talented enough to do it, but because I’M NOT SOMEBODY ELSE!!!)
Bringing something to the party is the essence of collaboration. The essence of putting the job first. The essence of having someone take you places you can’t go — and making the entire product better. That means, by the way, you (or I) have to be open for seeing something you had never expected — and going with it.
David Ogilvy, that master showman, seemed to get this one right again with his nesting Russian dolls gimmick. As I understand it, back in the day, he would send newly appointed big mucky mucks a stack of those nesting Russian dolls, you know the ones with the little tiny one in the middle, with just a slightly bigger one encasing that, and so on and so on.
Great visual. But what’s the headline?
Of course David, had one. The message to his big mucky mucks was “always hire someone bigger than you.”
Because that person will bring something to the party.
How often do we do that today? And more importantly, how often do we put the job ahead of ourselves?
Now, go to a party and start playing with dolls!