Oreo — Double-Stuffed With Good Ideas

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Those clever Oreo creatives! They get the best ad during the Super Bowl for FREE! (Remember when they tweeted during the blackout!) They are killing it in social media. And then, they delight my Monday addled eyes with a splash of fun and color in the oldest media form known to mankind (next to carving ads in stones). Art direction! Copywriting! Media planning! Bold thinking! They blast a full page ad in the … newspaper! It’s different. It’s fun. It’s bold. It doesn’t matter what it says. What it says is, “We’re Oreo, we’re here, we’re proud, say it loud!” And it made me think an Oreo might just go well with coffee at breakfast.

You might say it’s a wake-up call.

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Today’s Ad Game — Spinning Plates for Fun and Profit

I was talking with a young, talented producer at a major (Big 5) international ad agency last night. You would kill to have this 24 year old (24 YEAR OLD!!!) on your staff. As a way of checking in on that state of things, I asked him to describe his typical day.

Fasten your seat belts.

He gets in two hours before the “creatives.” He starts to answer the almost 200 e-mails he’s got in his in box from the past NIGHT! He starts to chart on the eight or nine projects he’s working on. (Not like in the good old days, he says, a year and half ago when he started, when he could work on one project at a time.)

What kind of projects? I ask.

A couple of radio productions, a few websites in various stages of design and wireframe, some web banners, putting some reels together for a big new business pitch, re-cutting some old TV spots, bidding out some new ones.

Does this kid have time to eat? Much less take a “bio break?”

The reasons are clear. The agency, which shall not be named, has shrunk. More work is being piled on. Even the once untouchable art directors and copywriters are supposed to be able to play almost any position on the field — from radio to TV to web to print to promotions.

He did mention they do have some kind of bar, or some way to get drinks in the afternoon, around 4.

They need it.

(Although, to be fair, it does remind me of my days when I was running my own shop after I left the cocoon of major agency-dom.)

More on this topic later…I’m exhausted just remembering it…