Oreo — Double-Stuffed With Good Ideas

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Those clever Oreo creatives! They get the best ad during the Super Bowl for FREE! (Remember when they tweeted during the blackout!) They are killing it in social media. And then, they delight my Monday addled eyes with a splash of fun and color in the oldest media form known to mankind (next to carving ads in stones). Art direction! Copywriting! Media planning! Bold thinking! They blast a full page ad in the … newspaper! It’s different. It’s fun. It’s bold. It doesn’t matter what it says. What it says is, “We’re Oreo, we’re here, we’re proud, say it loud!” And it made me think an Oreo might just go well with coffee at breakfast.

You might say it’s a wake-up call.

Ricketts Wrigley Field — A Modest Proposal

Unless you’ve been living under a rock, or on the South Side of Chicago, you no doubt have heard about how the owners of the Chicago Cubs baseball club want to take the most beautiful inner city ballpark in the country (yes, that includes that park in Boston) and dwarf it with a television screen the size of a Boeing 747. It is upsetting to the baseball purists, the neighbors, just about everybody — except, I think, advertisers. Ricketts sees dollar signs. And that is only fair. It’s his park, he can do with it as he pleases. He who pays the piper calls the ads.

But if you take a look at the Cubs, a team that manages to pull in the crowds without winning, I think Ricketts is missing a huge opportunity. Get rid of the team altogether! Get rid of the stadium. Just put up the largest flat screen television on earth and SHOW ADS FOR CAR DEALERS ON IT!!! Why stop with that parcel of land on Addison and Clark Street? Take over the entire north side of Chicago. I could see a Bob Rohrman ad extending from the Lincoln Park lagoon to Waukegan. Make that screen so big astronauts can see it from space!

Maybe they can even show some movies about baseball teams that win on it.

When I Won the Golden Junk Award.

I kid you not.

A short post today. But true. Back when I worked in Hong Kong for a couple of years I won the Golden Junk award for best copywriting, best campaign, best blah blah. And the award, bestowed by the Hong Kong 4A’s, an excellent group, was called The Golden Junk.

I cannot think of a better name for an advertising award.

Over and out.