Unless you’ve been living under a rock, or on the South Side of Chicago, you no doubt have heard about how the owners of the Chicago Cubs baseball club want to take the most beautiful inner city ballpark in the country (yes, that includes that park in Boston) and dwarf it with a television screen the size of a Boeing 747. It is upsetting to the baseball purists, the neighbors, just about everybody — except, I think, advertisers. Ricketts sees dollar signs. And that is only fair. It’s his park, he can do with it as he pleases. He who pays the piper calls the ads.
But if you take a look at the Cubs, a team that manages to pull in the crowds without winning, I think Ricketts is missing a huge opportunity. Get rid of the team altogether! Get rid of the stadium. Just put up the largest flat screen television on earth and SHOW ADS FOR CAR DEALERS ON IT!!! Why stop with that parcel of land on Addison and Clark Street? Take over the entire north side of Chicago. I could see a Bob Rohrman ad extending from the Lincoln Park lagoon to Waukegan. Make that screen so big astronauts can see it from space!
Maybe they can even show some movies about baseball teams that win on it.