And I’m not talking about the 15 minutes of fame quote, which, while cool sounding, never really made that much sense to me. No, I think I found an even better one. I was watching a TED talk with Rory Sutherland of Ogilvy and he name-checked a 1975 quote from Andy Warhol, artist and visionary. The guts of the quote — “A Coke is a Coke and no amount of money can get you a better Coke…” And this is also the thing about the Internet, and this blog, and every blog — it’s a wall-breaker-downer-machine. And that raised a question in my mind — can you create a brand, an irrational but powerful benefit — for specific bits and bobs on the Internet? Not just aggregating content, but new content? New destinations that deliver good feelings, regardless of the content they are delivering?
Now, while I let the coffee kick in (Peet’s), I’ll ponder this. Thanks Andy.
(btw — another favorite Warhol quote I’ve carried around in my mind for years, from an interview in the Village Voice I think, “My favorite restaurant in the world? The McDonald’s on the Ginza in Tokyo — because the food there tastes exactly like the stuff I get at the McDonald’s across the street from my studio in New York…” That Andy….)