I hate to keep harping on this big data thing. I know it can add clarity and understanding and in our completely interconnected interwebs world it is often the only way we can have any sense of what’s going on.
But I’m here to tell you that big data can also be used as an excuse NOT to act. There are always more numbers to get. There are always more scenarios to evaluate. We will know more in a week. A month. A year. An hour. Five minutes.
Sometimes you have to just do something. I remember picking up a very useful expression from someone, “that client is wearing a belt and suspenders.” What’s it mean? It means they are beyond cautious. They want too much validation. And they look nerdy and ugly and dumb too.
(Now, let me very very clear on this — that was for a long lost client from a million years ago who is out of business, no relation to anyone living!!!)
At any rate, as someone else said, paralysis by analysis.
Hey, sometimes you just gotta throw the pitch. See if the other guy swings. See what happens.
But, alas, the blanket of numbers is too often a security blanket we won’t let go of. And in the meantime, a world of opportunity could be passing us by. Oh, and we look real nerdy too.
I’m just sayin…