Think about it. The minute somebody tells you to “think outside the box” they are telling you to do what everyone else is doing. To be “creative.” What box? What box would that be? The box that about ninety seven billion facilitators and coaches and brain jockeys have been screaming to you about as long as you can remember? To be more CREATIVE!!!???
As they say, “fuggedaboudit.”
Think INSIDE the box. You’ve got a problem to solve. Just make stuff. Let me repeat that — JUST MAKE STUFF. In fact, I think the very word ‘creativity’ is poison. “Hi Fred, I’d like to show you our creatives.” BS. While we’re at the task of getting rid of thinking outside the box, we should banish the word ‘creativity’ too. We should change it to ‘making stuff up.’ The only way humans can truly be ‘creative’ is by giving birth. And only roughly half of the human race is capable of doing that! (Thanks mom!) But think of it. If we changed the name of, say, The Creative Director to, say, The Making Stuff Up Director, we’d have a lot more fun and probably solve a lot more problems.
Was Steve Jobs creative? Did he think ‘outside the box?’ Hell no. He just made stuff up — and made sure others did too. If it was cool, he kept it. If it sucked, he let you know about it and he threw it out. As for ‘the box,’ he chucked that puppy right out the window. He thought under the box, over the box, he blew up the box, he made the box a ball, he just MADE STUFF.
So, stop thinking outside the box. Just love the problem you’re facing and start making stuff up.
Sounds like fun, doesn’t it?